Saturday, May 20, 2006

Biunial Magic Lantern -- Theater Marketing

Yes, friends, that is a magic lantern that I'm standing beside in the picture, called a "biunial" lantern to be exact, because it has two lenses. A biunial allows you to shift images more smoothly on screen ("dissolving" them), to create superimpositions, and to do various other tricks.

With a small touring theater company like ours, a lot of marketing occurs through the net, and a lot is opportunistic. For instance, as I was trolling the net today, trying to learn more about blogging, I came upon a academic conference that is calling for papers on "magic lantern shows." I responded, saying, "How about an actual show, plus a paper?" I'll let you know what happens. We've done a number of shows for academic audiences. I enjoy the chance to perform, and then pontificate.

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